Chelsea Maher (ACIM) Head of Marketing at Trust and Culture Shift

This week I was lucky enough to be asked to go over to Aquinas College in Stockport and give presentations to 80 students as part of their Applied Business course. They were in their 2nd year of the course and about to study a unit on Marketing. I was asked to talk to them about my career so far and how I’ve ended up where I am today, plus give them some hints/tips on the effectiveness of different marketing methods, specifically for new businesses.

As part of their unit they had to come up with an idea for a new business and how they are going to market it. There were lots of innovative ideas for businesses and, unsurprisingly, most students were thinking of taking advantage of social media as a versatile and cost-effective way of marketing. They were a savvy bunch! We talked quite a bit about getting to know your customers inside out, and finding out what platforms they use and how they like to be communicated with to really maximise the success of their marketing strategies.

I got loads of engagement from the different groups, and some really interesting questions at the end including the rather philosophical: “Would you rather get paid hardly anything to do a job you love, or get paid loads to do a job you don’t like.” [Obviously I said life is too short to do anything other than what you love!]. One student really took an interest in the subject and is starting to consider marketing as a career – this was probably the most rewarding part of the day for me! I’m hugely passionate about inspiring the younger generation to consider a career in marketing, and it’s something I’m hoping to do much more of through my involvement with Marketing Weeks’ Founding 50.

This opportunity was brought to me by Steve Dootson of Gander and if you think you could spare the time to do something similar then I highly recommend you get in touch with him, I know for a fact that the students you interact with will get loads out of it, and I also know that you’ll get equally as much out of it yourself. At Trust, and through Stuart’s involvement with G M Chamber, we’re encouraging local businesses to pledge a certain number of days to go into colleges to deliver sessions like these, as an alternative to the traditional 2 weeks work experience, and we’re pledging to do the same.

Here’s what Nicole Masters, Head of Subject for Applied Business said:

“Fantastic presentation to students from Chelsea from Trust on Tuesday! Students loved having someone from industry come in and talk to them about their career and give them some excellent advice on how best to market a new business! The information was well received and will be highly beneficial to the students when completing their assignments. Can’t thank you enough Chelsea! I think you have truly inspired the students, we now have some budding marketers! Hope to see you again in the future!”

Students loved having someone from industry come in and talk to them about their career and give them some excellent advice on how best to market a new business! The information was well received and will be highly beneficial to the students when completing their assignments.”

I’m lucky that Trust really see the value in engaging with local schools and colleges, it’s something we do lots of, and to have the opportunity to take a day out of the office to do something like this was hugely rewarding.